National Farmer Wellness NETWORK
Digital Media Kit
The National Farmer Wellness Network Crisis Line is a dedicated 24/7 support line created specifically for farmers, their families, and agricultural workers across Canada. It offers free and confidential access to licensed mental health professionals who are trained in the Canadian Agricultural Literacy Program (CALP), ensuring culturally relevant, farm-centered care. This initiative is proudly supported by FCC, a key partner in championing mental health for Canada’s agricultural community.
WHY IT MATTERS
The National Farmer Wellness Network provides immediate, culturally relevant care.
Farming is one of the most stressful occupations, with challenges such as financial uncertainty, isolation, and the emotional toll of managing livestock or crops. Without tailored mental health support, these stressors can lead to anxiety, depression, burnout, or worse.
76%
of farmers report experiencing moderate or high stress.
45%
of farmers say they wouldn’t reach out for help due to stigma.
1 in 4
farmers reported thoughts of self-harm or suicide in the past 12 months.
National Farmer Wellness Network PRESS RELEASE
National Farmer Wellness Network Brand assets
MAIN LOGO
CENTered LOGO
LEFT-Aligned LOGO
CCAW Brand Logo assets
MAIN CCAW LOGO (DARK)
MAIN CCAW/NFWN LOGO COMBINED
MAIN CCBA LOGO (FR)
National Farmer Wellness Network Social assets
FACEBOOK/Linkedin
x (Twitter)
National Farmer Wellness Network STICKERS
ABOUT THE CRISIS LINE
The National Farmer Crisis Line is a free, confidential support service designed specifically for farmers, ranchers, and agricultural workers. It offers mental health crisis support guidance to help navigate stressful challenges in farming life.
The crisis line is available to farmers, ranchers, farm workers, their families, and anyone in the agricultural community who may be struggling with stress, mental health challenges, or personal difficulties.
You can call anytime you’re feeling overwhelmed, stressed, or unsure of how to handle a situation. You don’t have to be in a crisis to reach out, whether you’re dealing with financial stress, family pressures, burnout, or just need someone to talk to, we’re here to listen and support you. If you’re struggling with feelings of isolation, anxiety, depression, or even just need help sorting through a tough decision, don’t hesitate to call. No problem is too big or too small—we’re here 24/7.
Yes. Everything you share is 100% confidential. No one will know you’ve reached out unless you choose to share it.
Yes, the service is completely free of charge.
The service is called the National Farmer Crisis Line.
You can reach the National Farmer Crisis Line at 1-866-327-6701.
Callers must be 16 years or older. Youth aged 12-15 may use the service with parental consent. Youth can also get support from KidsHelpPhone.
Support is available in English and French.
You can call 1-866-327-6701 24/7 to connect with a trained counsellor or support specialist.
No, you can remain anonymous if you prefer.
You’ll be greeted by a compassionate, ag-literacy trained mental health professional who will listen to your concerns and help you explore solutions.
Absolutely. There’s no limit to how often you can reach out.
Yes, if you’re worried about a friend, family member, or neighbour, you can call for guidance on how to help them.
Regularly check in with farmers, especially those who might seem to be struggling. A simple conversation can make a significant difference.
Educate yourself about the agricultural industry and become an advocate for farmers. Your support can help raise awareness and drive positive change within the community.
Consider partnering with the Canadian Centre of Agriculture Wellbeing. Your contributions enable us to continue to do the research and develop programs to support farmers’ mental health and wellbeing across Canada.
Dr. Briana Hagen
CEO | Lead Scientist
Deborah vanberkel
chief programming officer
Marnie Wood
Chief Operating Officer
WANT TO JOIN OUR MEDIA LIST?
We’re working with farmers, for farmers. We’re continuously developing cutting-edge research & programs to explore the farm mental health landscape in Canada. Sign up to our media list to get first dibs on updates on what we’re launching.
OUR PartnerS
